CNN’s top executives attain no secret of their broad hopes for Piers Morgan, whose new interview exhibit debuts Monday. Piers moneyman Tonight takes the place of Larry King Live, and has walking orders to verify King’s insipid ratings and grow them–fast. But so far, according to a inform by Ad Age reporter Brian Steinberg, advertisers haven’t been convinced moneyman module alter improved ratings–paying the aforementioned for ad symptom during the highly promoted execute hebdomad as advertisers paying for Larry King Live: “Some new TV shows secure higher-than-usual rates during their execute weeks, specially because of the amount of content place behindhand the property by the network,” writes Steinberg. But for Piers moneyman Tonight, sources inform no bump:
One of these executives perceived “no noticeable difference in rates between Larry King and Piers Morgan.”
A representative for CNN tells Ad Age the show–with a massive promotional push–has attracted solidified publicist interest, with field domestic advertisers including auto makers, shelter companies and financial services companies signing on for the prototypal week.
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